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Are Urban T-Shirts The Next Big Thing?
Unless you’ve been under a rock the past several years, it’s very noticeable that the latest trend in T-Shirt fashion is the urban tee. Urban in this case is referring to “street wear”, i.e. clothing that comes from metropolitan areas like New York City. Urban t-shirts are mostly worn by young people into the hip-hop and punk/emo scene. They are often between the ages of 13 to 35. That’s a big age range, which is great because that gives you a much larger demographic of potential customers when you are in the t-shirt business!
Why are urban t-shirts the next big thing? In my opinion, I believe it is because for the past several years all the rage in the t-shirt world has been the funny tee with some twisted take on a pop culture reference or funny quotes (often times offensive). That trend is getting old…fast. Now people are looking for something a little more unique.
Everyone wants to be unique – which is kind of an oxymoron. Nonetheless, this is what people are looking for. Urban tees (sometimes called graphic tees or artistic tees) offer that uniqueness. The shirts are usually stylish using curvy lines and spirals with dark colors and almost always include an artist’s rendition of a skull, cross, dragon, wings or a mystic figure. These types of shirts also use city objects like buildings, street lights, fences, roadways, bridges, etc. The aforementioned styles are almost 100% exclusive to guys, but there are also urban t-shirts that cater to the female.
Female urban tees usually involve objects found in nature like trees, flowers, and “cute” insects. These objects are often accompanied by some witty slogan or word. A flower t-shirt might have artistic flowers with swirling lines with a fancy looking quote that reads “Use your senses, smell a flower.” A shirt with a tree on it could be accompanied by the single word “Wisdom.” Shirts like this are selling like hotcakes and usually cost substantially higher than the average t-shirt because they are considered works of art.
Whether you consider it art or not, urban graphic tees are what’s in at the moment. The funny t-shirt phase is fading fast, if you are in the t-shirt business you may want to jump into the urban bandwagon while it’s still rolling!
For good examples of the shirts mentioned in this article, be sure to visit The SWAGG at http://www.theswagg.com. The SWAGG is an urban t-shirt shop specializing in urban graphic tees and hoodies.
About the Author
Jii Odrabael is a freelance writer, musician, and internet blogger.
Classic Sesame Street - The Wonderful World of T-shirts