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What's with golf players becoming winemakers?
I have just sampled Arnold Palmer's Cabernet Sauvignon; it's a pretty nice wine.
Do you think there is a premium to be paid for the famous name?
I think that this depends on which golfer we're talking about. Both Ernie Els and Greg Norman are absolutely obsessed with fine wine. Whenever someone that passionate about wine commits their name and likeness to a product, one should take notice. There was an article about Norman in Spectator not long ago. It appears that he has more than just a superficial involvement in the wine making process itself, rather than just lending his name.
The premium may not be so much for the famous name, but the fact that this is a premium product already which this person has deemed worthy of endorsement.
On the other hand, I do question the true wine passion that goes into the Weir and Gretzky products out of Ontario. Akroyd actually seems more of a wine geek, so his product may be worth trying.
Did you know that Formula One driver Jarno Trulli owns a vineyard and winery in Italy?
I refuse to try Sammy Hagar's products. I heard an interview with him, and I'm not quite sure he even knows what grape varietals are being bottled under his name.
Arnold Palmer Golf Swing Alignment | Front Spine Angle