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Gome Home Appliances Autumn Festival: A New Mode Of Entertainment In Parallel

Consumption and entertainment create a new marketing model parallel

  Gome Home Appliances Autumn Festival 2005 10 22, a two-week national U.S. Autumn Festival in Guangzhou, kicked off appliances. This is entered in October, the country the United States following the post-holiday shopping spree for another country the U.S. home appliance event, the Gome Home Appliances Autumn Festival in October and then a novelty entertainment marketing for consumers served an entirely different shopping experience.

Wu Bo, general manager of Guangzhou

Gome, said in an interview, Gome boss as a home appliance retail, the entertainment marketing work together to create "Autumn Festival appliances" brand, to achieve the 1 +1 +1> 3 win pattern. In recent years, household appliances industry pricing deal with fierce competition, making the industry as a whole into a marginal profit. Narrow profit margins make price reductions can not meet the industry, the industry has fully recognized brands and new marketing the importance of the competition. States United States hopes that consumers buy home appliances, can truly happy peers.

Star live show?? Album signings 10 23, passed starred in "My Fair Princess " in the corner of Swallow and quickly became popular in the country into a well-known artist Michael Wong, Guangzhou, Gome, on-site signings of her debut album, "the first summer." Gome Huang Yi promote their new album as the only home appliance shop in Guangzhou. Michael Wong in promoting their own, but also home appliances for the Guangzhou war into yet another shot in the arm.

Michael Wong said: "Gome has many loyal customers, I hope joined this singer, it also could have such prospects. So I came all the way from the one with my fans meeting in Guangzhou. Another , the country has hosted the U.S. consumer electronics section of a very good reputation in the market, I would like to experience the after, learning experience. "

According to the United States within the head of state said, in addition to outside Wong, then there will be more stars to the States United States Guangzhou, step by step to help out, then friends love entertainment stars have more opportunities for access to your favorite Zero star.

MMS shopping?? Consumer a new experience

Gome Appliances Autumn Festival also launched the new way to shop, multimedia shopping. During the event, China Mobile, Gome will send one million appliances GOME Autumn Festival promotional content SMS, customers receive a text message to the country the United States shopping mall, with text messages can receive a poster signed Wong and Wong signature disc access to .

GOME Electrical Appliances SMS shopping is another innovation, following on-line shopping, customer with text messaging customers can enjoy the special patronage price. It is understood internet store shopping sales account for around 5%, 11 to 8% during a time in the 11 sales achieved a turnover of 20 million, thus opening up new marketing is constantly trying Gome. Gome the official said: "SMS marketing as a new thing on the one hand, the impact on sales is unknown, but the development of new things is always a process. On the other hand, SMS sales turnover is also our message that the media make an objective evaluation of a reference. "

Price PK?? States United States more cheap

States United States at lower prices a bit: "Buy goods into a country the United States, spend no regrets", the national U.S. consumer strict budgeting every penny for the immediate introduction of pledges: "States United States the price a little lower," so that you fully enjoy cheap shopping.

To consumers on the Rainbow Gome has a three-dimensional understanding of service, the National launch of US-Autumn Festival Rainbow Appliance service live. U.S. shoppers to the country, the National Food Service personnel will install the distribution tracking crew, such as customer service on the rainbow any comments and suggestions will be reviewed at a later service in the report came out. For GOME transparent operation of this service, Wu Bo, general manager of Gome Guangzhou Introduction: "service, is that both sides feel. As a party to provide services, Gome has spared no effort to do so because service for home appliance retail competition are concerned, can not be more professional, can make consumers more satisfaction is related to the future development of an important factor.

Industry celebrities on GOME Gome "Master", "richest man in China," Huang Guangyu:

Guangzhou States United States in the national system occupies a pivotal position, with the Guangzhou branch of the rapid development of countries in the Guangzhou market in the U.S. lead is growing. The States United States In the autumn of 2005, Guangzhou, home appliances Festival is in October, following the Golden Week holiday after another grand. In 2005 the number of Gome stores in Guangzhou, more than 30 sales of more than 3.5 billion, accounting for home appliance retail market share in Guangzhou 30%. All the support and confidence of consumers inseparable, and a lot of good cooperation with strategic partners inseparable, inseparable from the development of the whole group.

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